Tag Archives: webmaster tips

Bing SEO: Not To Be Taken Lightly At All

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Ever since Microsoft launched Bing it has lived up to its predictions to be a Google Killer. The Hundred Million dollars invested on its advertisement has never hurt them and Bing has generated some significant consumer interest to carve out a niche for itself on the World Wide Web. If you happen to be a website owner, you will also notice that in effect, Bing is beginning to notice you considerably.

Lately, there have been more and more SEO related blogs that have been focusing on Bing optimization and it has crossed my mind, should we be optimizing our sites for Bing as well as Google? It is in fact true that Bing has only been going strong for a short while, but it is definitely going to accentuate full speed ahead and will eventually take over Yahoo.

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The following tips are for those users who take Bing optimization seriously:

  • Bing favors older domains more: which means that for example there are two domains A and B. If domain A is older than B and both are targeting the same keywords, automatically A will be given higher ranking.
  • The titles are the key to higher ranking on Bing: Bing is similar to most other search engines has affinity to keyword rich titles. This means you should really concentrate on SEO when writing blog posts or creating content on them. You must not only ensure that the title to be keyword rich, but it should be related to the content as well.
  • Bing mostly favors longer forms of writing: When the content of your blog post, article, or web page has more than 300 words, then you are likely to be ranked higher in Bing.
  • You must also ensure that you are letting in the MSNBot to your site: which is nothing but the spider that crawls on your site looking for the keywords and text.
  • Linking out App.: In Google your rank is affected by linking out, but in Bing it is not so and so feel free to do so on Bing. You must ensure not to do too much as it may affect your Google Rank. I tend not to worry about that because linking is a natural app of the World Wide Web.

Wonder Wheel- Google’s Online Marketing Keyword Search Tool

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If you have a website and are involved in a variety of online marketing strategies you will have discovered how important keywords are. Google has discovered a tool called ‘Wonder Wheel’ which is a boon for online marketing. You will need to master keywords for search engine optimization, on page keyword density, article titles, Blog titles, inbound linking strategy, PPC advertising and many more applications. googlelogo

The Wonder Wheel has enhanced the quality of search engine marketing which reduces precious time and produces instant results. Before you think why the Wonder Wheel is so exciting for online marketers let me show you how to find it.

Firstly, type a search query into Google. On the top left page there is a tab that says ‘Show Options’. When you go to the next screen, on the left sidebar, you’ll notice a link that says ‘Wonder Wheel’, click on this! A tree like formation appears with several keywords. The structure of it is similar to that of a mind map. When you click on one of them it will take you to the related links and you can keep searching till infinity. This is very exciting as you can search deeper for more and more excellent keywords including negative keywords. Another exciting application for this tool is to use it to find hot niche markets and you can also use it to organize a site with a lot of content prior to building it.

The Wonder Wheel is a Flash-based interactive visualization that places the main keyword in the center, with related terms around it in a circle. Clicking on a related term creates a new, connected circle with more related terms to graphically allow you to be more specific about your search without having to enter another search query. The terms that you might not have thought of on your own can be found through the wonder wheel.

Actually you’ll get different results each time you click on one of those wonder wheel links based on whether you are logged into personalized search or not. It’s interesting that Google analyzes your search query to determine what links should appear at the spoke of each wheel. The Google Wonder Wheel can help you to discover what you were interested in finding and take you off on tangents to better optimize your blog.

Increase Blog Traffic with automatic creation of Images for SEO

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Have you ever wondered about Increasing Blog Traffic with automatic creation of Images for Search Engine Optimization (SEO)?? Here is a simple way to do it.

There is an old adage that “Pictures do speak a thousand words” and so do SEO Friendly Images. It is a Word press optimization plug-in which automatically updates all images with proper ALT and TITLE attributes. It will add SEO Friendly Images to your search engines according the options you set if your images do not have already set ALT and TITLE. Additionally, this makes the post compatible with W3C/xHTML valid as well. traffic-lights

The ALT attribute is important part of search engine optimization. It describes your image to the search engine and this is a key determining factor for a match when a user searches for a certain image.

The TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tool tip when mouse is over the image.

Installation

  1. Upload the whole plug-in folder to your /wp-content/plugins/ folder.
  2. Go to the Plug-in page and activate the plug-in.
  3. Then use the Options page to modify ALT and TITLE options.
  4. You are done, SEO Image does everything else

SEO Friendly Images options recognize two tags %title (post title) and %name (filename of the picture). When these two tags and additional words (photo, picture etc.) are combined, you can create relevant alt and title tags automatically for all images.

There is one additional option called ‘Override default Word press alt’. If you uploaded pictures to your blog posts already and haven’t specified a description Word press would automatically add a default alt tag in form of image. jpg.

I liven up my blog by placing images on it to illustrate my written thoughts. It gives the impression to my readers that a greater level of importance is attached to content presentation. Mostly, people who use the Internet usually do more scanning than deep reading.

You can take this idea one step forward by using videos to make your points even stronger as it also has the power to communicate your thoughts, opinions and ideas on a much higher level. The public domain works give access to all the photos, videos or content you could ever want for a blog. As you continue to create images you will find that you will begin to make a connection with your readers.