With the advent of social networking sites have opened entirely new opportunities for online retailers of home appliances and electronics. Obviously, one of the key components of the success of virtually any web-project is to promote the optimal and most rapidly brought a large audience. To implement these interrelated problems Sodano, a set of tools, such as outdoor advertising and aggressive expansion in the blogosphere by posting it paid surveys.
Due to the avalanche growth in popularity of social networks, they have become one of the most effective tools for drawing attention to a broad audience of online hardware store. The use of this tool does not require a large budget, which, of course, is also an important advantage, especially for not burdened with fabulous advertising budgets start online projects.
most popular social network in Russia is OpenID – the total number of its users long ago overcame an impressive amount of 100 million. In addition, the site of the network is the most visited in RuNet, ahead of traditional leader in the person of Yandex.
At first glance, the work in social networks may not seem quite understandable and even challenging. Let’s try to fix this error.
The first step is to realize that for every registered user social network – is the ability to realize the main human social need – the need for communication. Almost every modern man in a social network has a page. But still, not all companies and brands recognized the unique possibilities offered by social networks – and, accordingly, social networks are not present. But for any who came in a social network vendor of household appliances and electronics realized the opportunity to communicate directly with a huge number of customers.
How competently implement such capabilities in the network OpenID?
Every registered user gets to use OpenID personal page. However, the rules stipulate that a company or organization can not be registered as having user pages. For the purpose of attracting the audience’s attention to the online consumer electronics store, optimal would be another element of the social network OpenID – the so-called communities.
in social network OpenID implemented several types of communities – a group, public pages as well as events. Let us examine the features of each of them.
Group
important to the group OpenID right, good design. Possibilities here, of course, not so much, but the logo, for example, you can download. Also you can insert in the menu of any content, from pictures and ending with references to appropriate sections of your site or, for example, references to accounts in other social networks. Unfortunately, the default menu group will be phased out, so they see it only seriously interested users. It is therefore necessary to put the maximum amount of information visible to all in the description. It should be concise enough so that the user immediately realized what this team, and already interested in, showed a desire to continue her study.
With OpenID Internet shop of home appliances Sinbo “Sinbo24.ru”
In order to post news, media, polls, it is recommended to use the wall. Its advantage is that group members will see any changes on it in their news feed. Also in the group can now create links, discussions, posting of documents, photo albums, videos. And again: it is a quality design group – a pledge to bring to her attention and increase the number of participants, each of which – without the two minutes of your client online store of household appliances.
Thus, the thumbnail is created – attract members to the group. First of all, invite your friends. In one day with OpenID profile can be sent to forty invitations. In addition, there are opportunities to attract participants, both competitions, the use of contextual advertising OpenID, placing widgets and links on your site and the pages of other social networks, and even spam – in war as in war. Do not forget about the link “Tell friends”, you can use to post information about your group in the news.
Public Page
public page OpenID differs little from the group. Here you can also upload a logo to publish on the wall (and, accordingly, in his tape) news, create albums, upload documents and videos. And there is no possibility of personal invitations to friends. Instead, you can post information about the page with the feed of your profile. To increase the number of subscribers is used OpenID paid contextual advertising, where you can configure and display the coverage and only you are interested audience.
Public OpenID page e-shop of home appliances KomfortBT
event
event OpenID does not differ from the group, but in addition to the features thereof, may enter the full address of the planned event, as well as the possibility of a time to invite all your friends.
summarize
Group – a great tool for communicating with customers for your online shop of home appliances and electronics, as well as inexpensive but effective way to continuously increase their numbers.
public page – this is suitable for already quite hyped online shopping distribution channel for information.
event – a tool for rapid large number of clients invited to participate in any event, for example, to alert you to the sale of household appliances and electronics.
In addition to the above tools for drawing attention to the online store can be used separately already mentioned contextual advertising OpenID, allowing the audience to draw on external resources.

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