There is a new angle to Bing vs Google. It is the number of users who actually click on the ads out of a sample of 32 million. The comparison has been carried out between Bing, Google and Yahoo.
Surprisingly, Bing is ahead with a click rate of 1.5% and Yahoo has not fared too badly either with 1.24% and Google comes in with 0.97%. It means that the ad click rate for Bing is 50% more than Google.
Two things stand out in these figures. First is the ad spend by Microsoft itself for Bing which could have increased the click rate. A statistical sample of 50,000 sites is a good enough sample irrespective of the type of sites selected.
Although the click rate for Google appears to be 50% less than Bing if you take the sheer amount of traffic of Google which is 22 times that of Bing globally and 8 times more than Bing in the U.S, the total number of clicks for Google will present a different picture. Notice that Bing was designed keeping in mind the commercial aspect first.
Once the Ad spend of Bing peters out and if the search volume of Bing increases(There is the Yahoo acquisition) then the stats will even out for both Bing and Google in as much as percentages are concerned.
Yea thats a nice info…