Technical data has begun to roll out in the battle between Bing and Google. It is presented in a manner to give it a semblance of respectability by using technical jargon known as eye tracking as to the average amount of time each user has spent while going through his search results.
Two categories were chosen for search by participants one informational and other transactional. The time spent by the participants on various parts of the screen was measured to arrive at a conclusion. The other part of the test has nothing to do with tracking the attention span but the behavioural pattern which is quietly slipped along with the other results.
The uniform news first. The participants spent the same amount of time looking at the results for search. No scoring of points here. The participants spent a fraction of second more for Bing’s sponsored links than Google.
When it came to devoting time for related links that appear on the bottom for Google, they hardly bothered.
Here is where Bing scored over Google. In its provision for refining a search which the participants used in their subsequent searches also.
Was it out of curiosity or dissatisfaction?
We leave it to your wisdom.
